SL - Paper Smart campaign
Illustration and campaign materials
As part of the Better Workplace program, I was tasked to create a whole illustration campaign for PaperSmart. This initiative to declutter work spaces and to reduce paper usage within Standard Life.
The characters were initially described as a “Smart Bear and a Less smarter (D*mb) Bunny”. The Bear was loosely based on the Father Bear from the cartoon, Little Bear (always smartly dressed and clam) and the Bunny, the White Rabbit from “Alice in Wonderland” (always in a hurry and looking frantic.)
Once the characters were approved by marketing, I proceeded in the creation of web banners, screen savers, stickers and poster. Not a lot of printed document (e.g. flyer and brochure) were made for this campaign to further promote the reduction of paper use.
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